EasyVSL - Create Profitable Sales Videos in Less than 10 Minutes
These days, you've probably seen 'Video Sales Letters (VSL)' selling every type of info product, software and even physical product. These are usually shorter, simpler versions of regular Sales Letters and they really take advantage of 'engaging' and 'connecting' with your audience at a deeper level.
People can read the text, hear a voice and see movement on the screen. It's almost hypnotic, and that's why some of the most successful products online are sold via VSLs.
Even if your Video Sales Letters are really simple & straightforward, it can take up a lot of time to create them. Creating slides, formatting, adding audio, producing the video, publishing on a webpage... there are a lot of little steps involved and sometimes it can take days to complete.
The EasyVSL software promises to help you create & publish a good-looking Video Sales Letter in less than 10 minutes. So let's take a quick tour of this software to see how it works and if it can deliver on its bold promise...
Create Good-Looking Slides Quickly
The software installs very quickly on your machine and after you fire it up, the 1st step is to choose a background theme. There are several colors & gradients to choose from, and you can even use a background image if you wish.
Then, you paste your text script into the software and it automatically starts creating slides based on every sentence in your script.
This way, you don't need to create and format Slides individually, the software creates and formats them automatically. You have the option of editing each slide if you wish.
Use Cool Transitions & Fonts for More Appeal
So you've pasted in your script and EasyVSL has created all your slides automatically...
Now you just choose the transitions between each slide. These make your presentation look smoother and more appealing. For example, you can have slides 'Fade In', 'Slide In', 'Fly In' and many more cool effects.
There are dozens of fonts to choose from to make your presentations feel as elegant as you wish. The nice thing is, all of these fonts work well for Easy VSL and they're specifically chosen because they're easy on the eyes.
This way, you don't have to worry that a certain font is bad for conversions. You have the best ones available inside the software.
Engage Your Audience with Voiceover & Sound
By far, the most important part of your whole presentation is the voiceover. This is what allows people to 'hear' your script and connect with your video at a deeper level as they listen attentively.
EasyVSL makes it very easy to sync your audio with each slide. Simple listen to your audio and enter a 'tick' at the end of each slide. If you've ever used Camtasia or PowerPoint, you'll know that it's more difficult to sync your audio and more time consuming, so EasyVSL definitely makes audio syncing much quicker.
There's also 'Text-to-Speech' and 'Voice Bunny' integration that will be available in the software. So if you don't want to speak and would rather have a computerized text-to-speech voice...or outsource it to another person, it's streamlined into the software.
You can actually hire inexpensive voiceover artist's right from inside the software dashboard. A human voice can do wonders in helping your sales conversions, so whatever you do spend in outsourcing can be well worth it with the increased ROI.
Friendly Saving, Editing and Publishing
One of the problems with other software is that it's not easy to load up your old presentations and edit them. With EasyVSL, everything is saved and stored and within a few clicks you can easily edit your presentations.
The software publishes your video presentation in .mp4 format, which is the friendliest format that can be used in a wide variety of applications. You can upload these to Youtube or publish them directly on your webpage. The file size is small for faster loading.
Overall, EasyVSL use a 'minimalist' approach to make it as quick and simple as possible to create and publish a VSL. There aren't tons of extra, unneeded features that can slow the process down.
Drawbacks of Easy VSL (What I Don't Like)
As clean and simple as this software is to use, it can be a turnoff for those people looking to create fancier videos...
For example, you're not going to be able to insert flying objects, animated talking characters or doodle scripts. This is NOT a video creation software¨
It's a 'VSL' creation software, sales presentations that rely on text, transitions and voice to sell. There have been thousands of tests run by some of the successful internet marketers proving that simple text & sound converts better than fancy videos (most of the time).
The simplicity of the presentation is by design. It allows you audience to focus on the message, rather than being distracted by objects and animations.
However, EasyVSL does allow you to insert a video inside the presentation. So if you do want to display a box shot of your product or a demo of your product, you can do so easily.
I do wish there were a few more 'advanced' features to make my videos look richer. But, given the price of this software and its intended purpose, I can live with the simple and easy-to-use features.
Keep in mind that it's the actual script that will do most of the selling and EasyVSL will not write this script for you. The good news is: video sales scripts are usually much shorter and easier to write than traditional sales letters but you still need to develop a persuasive message.